“There is no more appropriate place to launch the new Silverado campaign than in Texas, the heart of truck country, and no better way to launch it than through music,” said Tim Mahoney, Global Chevrolet chief marketing officer, in a press release.
The 2014 Chevrolet Silverado, the star of the “Strong” Silverado commercial. Chevy’s new manhood is, in part, a feminine construction. Please consider disabling your Ad Blocker to ensure proper loading of all iSpot pages.
(In “Strong,” Hoge notes that his masculine ideal will happily lend you his truck when you need to move something—swoon). “When the middle of nowhere is somewhere,” the voiceover in the advertisement says. Analytics and insight reports about the TV advertising world, 2013 Ram 1500 TV Spot, 'Earth Split' Featuring Sam Elliott, 2013 Chevrolet Silverado TV Spot, 'Tree Trunk', 2012 Chevy Silverado TV Spot, 'Chevy Truck Month', Chevrolet Truck Month TV Spot, 'It's Time' [T2], Chevrolet TV Spot, 'Cuatro años consecutivos' [Spanish] [T1], 2021 Chevrolet Trailblazer TV Spot, 'Middle of Nowhere' Song by Popol Vuh [T1], Chevrolet TV Spot, '2020 Chevy Cares Award: Youth Baseball' Featuring Kevin Burkhardt [T1]. The Will Hoge song 'Strong' is the soulful country ballad in this commercial. Robin Williams strapped on the apron to win back his family in Mrs. Doubtfire. But the ad gives equal weight to the Chevy man’s responsibilities in the home. Test drive one today. Slate relies on advertising to support our journalism. See more articles from The News Wheel. That's exactly why companies regularly turn to these classic favorites. See the positions. The latest thought leadership, blog posts, announcements and press mentions, Connect with iSpot.tv at these industry events. The latest advertisement for the Chevrolet Trailblazer is entitled ‘Middle of Nowhere’ and is intended to evoke the rugged, go-anywhere attitude of the Trailblazer and the kind of customers that will buy it. The message is all well and good, but at the end of the day the purpose of the commercial is to sell trucks. I don’t drive and could care less for car commercials, but I am impressed by whoever chose the music for this…. That commercial is LOL. © COPYRIGHT 2020 POWERED BY LSX V8 ENGINES, LOVE & REVERENCE. Submissions without photos may not be accepted. Voice over actors: provide a link to your professional website containing your reel.
“It’s a dirt-road lesson talking to his kids about how to hold your ground, and how to live strong.”. See, Jimmie Johnson Confirms 2021 IndyCar Road And Street Course Campaign, Father And Son Team Up To Restore 1967 Chevy C10 Pickup Truck, Chevy Bolt EV Is Ready To Charge Forward In New Advertisement: Video, Ford Drags General Motors In New Environmental Focused Advertisement: Video, 2021 Chevy Trailblazer Roof Rack Cross Bars Are Nowhere To Be Found.
The 2014 Chevrolet Silverado is built strong for all the roads ahead. This year, Chevrolet released a rare truck commercial for women, featuring a lone rodeo rider who travels with her truck and her horse in search of “a ribbon that goes on her wall, not in her hair.” Boyfriends and babies are nowhere in sight. The Chevy Cruze is loved in 119 countries proving we're not so different after all. Be in the know of how your TV Ad is performing. Whatever Chevy. Para permitir a Verizon Media y a nuestros socios procesar tus datos personales, selecciona 'Acepto' o selecciona 'Gestionar ajustes' para obtener más información y para gestionar tus opciones, entre ellas, oponerte a que los socios procesen tus datos personales para sus propios intereses legítimos. The 60-second clip starts off with a strumming guitar and gorgeous camera work featuring a man opening a barn door, a truck driving through rolling hills and a Chevy driving into a sunset. Seger’s “Like a Rock” was a song for a man with no concerns outside himself and his oversized load. We welcome your submissions. King Estate at Odds with Wendell Pierce Over Movie About Blues Legend.
“The all-new Chevy Trailblazer.”. 2014 Chevrolet Silverado TV Spot, 'Strong' Song by Will Hoge. Though today’s dads spend three times as much time with their kids than dads in 1965, 46 percent of them would still like to spend more. The 60-second clip starts off with a strumming guitar and gorgeous camera work featuring a … At the end, a voiceover simply says, "The all-new 2014 Chevy Silverado.
Hard to find this vehicle in my state. Review with us. 2014 Chevrolet Silverado TV Commercial, 'Strong' Song by Will Hoge The 2014 Chevrolet Silverado is built strong for all the roads ahead.
i kinda need that song. try the 800 number, the GM media archive one, i cant get through but you guys should try and then post the results here The commercial, called "Life," came from Chevrolet, and it doesn't feature a high-profile celeb or big-budget special effect. What they didn’t show you was that when they unloaded the bikes, they immediately reloaded them and all of their gear into a real 4wd vehicle to get up into the mountains where they then subsequently shot all the bike and mountain climbing footage. Would be nice to see it made in Mexico with a good portion of US/Canadian parts. I purchased the LT model. Driving though the surf riding at the wave line. Seems the commercial is trying to portray the owners as adventurous, rather than making any misleading claims about its capability (all gravel trails, no rock crawling, etc.). All contents © 2020 The Slate Group LLC. Translate those concerns into the masculine fantasy world of the truck ad, and you get an ideal modern man who is equally capable of hauling boulders and babies. The commercial also featured two brief nods to the ladies; one of these women was taking off her sweater. Please be aware that our site is best experienced with Ad Blockers turned off. We are currently looking for experienced automotive journalists and editors to join our team.
All rights reserved. “The song “Strong” celebrates Silverado owners who are as dependable and capable as their trucks.”. Check out the extended version of the “Strong” commercial and let us know if you think it has the power to move the all-new 2014 Chevy Silverado off the lot. And you'll never see this message again. Hulk Hogan donned a tutu to babysit in Mr. Nanny.
The effort is anchored by a song called Strong… But in a new series of commercials, a country song represents the toughness of Chevy trucks.
Save my name, email, and website in this browser for the next time I comment. It was about how “the best years of your life are in your late teens when you have no special commitments and no career,” Seger has said. Please include at least one social/website link containing a recent photo of the actor. (In “Strong,” Hoge notes that his masculine ideal will happily lend you his truck when you need to move something—swoon). So far so good! Offset Cuffed Then Released, Cardi's Cousin Arrested After Run-In with…, First Day of Early In-Person Voting in NYC Creates Massive Lines, Obama Roasts Trump in Miami, Likens Him to Wild 'Florida Man'. We’re located in the heart of America (Dayton, Ohio) and our goal is to deliver an entertaining and informative perspective on what’s trending in the automotive world. Next: See the Top 10 Country Songs used in Commercials >>, See Inside Elvis Presley's Spectacular Honeymoon Hideaway [Pics], Felicity Huffman Officially Off Supervised Release, Sentence Complete, Voters in Long Lines Offered Discounts by Restaurants, Mike Tyson Makes EDM Debut With Self-Titled Banger, 'I'm Mike Tys…, Silento Arrested After Allegedly Driving 143 MPH in Georgia, B.B.
As Hoge sings a verse about a red-blooded American male busting his tail for 20 years and staying devoted to his spouse, the commercial shows a man running a power saw and hugging his wife. The term "Chevy" is as much ingrained in the American psyche as "apple pie," so let's start with the song that combines both those icons into one chorus. Información sobre tu dispositivo y conexión a Internet, incluida tu dirección IP, Actividad de navegación y búsqueda al utilizar sitios web y aplicaciones de Verizon Media. The Chevy man’s shifting priorities are punctuated by the brand’s touchy-feely new masculine anthem, country singer Will Hoge’s “Strong.” (“Everybody knows he ain’t just tough—he’s strooooong”).
In 2013, Chevrolet’s vision of masculinity no longer looks so individualistic. Off-traii riding trough a fragile desert ecosystem. Measure, optimize, and plan your TV against business outcomes. As the song progresses, you realize that the commercial isn't just about one man -- it's about the people who make America great, like construction workers, baseball coaches and fishermen. After asking “here?” a handful of times, the driver finally settles on a spot far into the wilderness. We know, advertisements are annoying and slow down the internet. You can also subscribe without commenting. Ad ID: 1087593 30s 2014 ( Inactive ) SHOW MORE. We are also looking for an experienced forum moderator to join our team.
i emailed them and got this response. Subscribe to GM Authority as we bring you the latest Chevrolet Trailblazer news, Chevrolet news and ongoing GM news coverage. Your email address will not be published. How is iSpot helping partners disrupt their industries?
Packed With Artifacts of Urban Extravagance. TV marketing doesn't need to be in a silo. At least when it comes to selling trucks, child-rearing is kind of a dude thing. Want to see your GM ride featured on GM Authority? The song, It's So Easy, found in the Chevy Cruze commercial is sung by William Rotman.
Slate is published by The Slate Group, a Graham Holdings Company. But the ad campaign also reflects a wider social shift in how men view themselves. The song that is played in the background is not the usual high energy song used in car commercials, instead it is a soft-spoken song that speaks to the viewer’s emotions. Unfortunately, this is how we pay the bills and our authors. It lingers on images of a man holding his wife’s hand, consoling his son after a Little League loss, and driving through the wilderness to the edge of a cliff—where he picks up his cowboy-hatted son and sets him down on the truck’s hatchback for some quality time. In the past 30 days, Chevrolet has had 8,963 airings and earned an airing rank of #64 with a spend ranking of #55 as compared to all other advertisers. 'Strong' speaks about the strength of hardworking, dependable men and women. It’s an inspired choice…. Chevy has a new commercial with trucks going down an assembly line, mostly to be made into rescue vehicles and the type. 1.
Customers won’t be tackling Moab with the Trailblazer, sure, but the crossover is more than capable of taking some dirt trails out to a mountain biking spot. You are crushing bivalves and damaging a food supply for sandpipers and similar. But at least the red-blooded American male could still rely on his truck.
The spot, which is only 30-seconds long, shows two friends driving out to a rural desert location as the passenger asks the driver how far into the wilderness they are planning to go.
How did “Like a Rock” get so soft?
"Womanizer" was Britney Spears' comeback song, going to #1 about 10 months after she was institutionalized to get treatment for addictions and mental health issues. This ad will probably lead to some snarky comments about how the new Chevrolet Trailblazer, a compact crossover that shares the front-wheel-drive based VSS-F platform with the Buick Encore GX, isn’t nearly as capable as the previous body-on-frame model. “It’s your last blast of fun before heading into the cruel world.” The modern Chevy man’s strength is centered in family and community.
The marketing of the 2014 Chevrolet Silverado has begun, and The Bowtie has gone all 'Hearlandia' with a new campaign called "Strong." Check out the advertisement in the video embedded below and let us know if this spot is a hit or a miss in the comments. It looks like Chevy is hoping that consumers will start to associate their brand with Hoge's 'Strong,' just like people did with 'Like a Rock' back in the 1990s.
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